Collective action occurs when all partners agree to coordinate activities in pursuit of shared goals and objectives.
![Visual representation of the collective action approach created by The Centers for Disease Prevention and Control (CDC).](https://mmspublichealth.org/wp-content/uploads/2021/12/Action-Cycle_updated-may-2015.png)
Too often there is a challenge in balancing resources and staff capacity between internal priorities and external community needs. While partners are active and engaged with community level initiatives there continues to be internal agency/organization priorities.
The collective action approach requires collaboration from all partners to work on overarching goals to address the community needs and establish common priority areas for health. Each agency/organization utilizes shared local public health data to work on interventions specific to their agency/organization and contribute as a whole to overall community goals.